Gary North

First, you must know what your greatest benefits are for an employer.

Most people know what they do best. This does not count if the employer isn't ready to pay you.

Most people list a bunch of jobs. This is merely back-up evidence for your main offer. What is your main offer? Whatever you think the employer is ready to pay for.

Here is the rule of all direct-response advertising: The power of the offer is the heart of the ad.

Here is direct marketing's rule of delivery: Lead with the benefit. Follow with the proof

Your list of past jobs is the proof. Don't lead with it.

Second, you must work diligently for at least two weeks to narrow down your initial contact list to no more than four companies. These are the ones that (1) you want to work for; and (2) might want to hire you. If you don't have an inside contact person, use the local yellow pages. Look for companies that can afford to run a quarter-page ad.

Third, you must write a powerful one-page sales letter for yourself.

Fourth, you must have a back-up website for the personnel person -- or the person doing the hiring -- to look at before he calls you. If he calls you after he has seen it, you are at the top of his list. So, you need a website that will serve as a hot-button tool for selling yourself to an employer. On getting a website, click here.

Fifth, you should read Joe Sabah's book, How to get the job you really want and get employers to call you. Do what it says.

Sixth, your resumé had better have a one-cent special feature. This information, I do not give away. But it's real. And it works. For details, click here.

[Just for the record, every week I will either save you money or show you how make more money: in my half-page free report, Tip of the Week. It's basically free money in your mail box every Saturday morning. For a subscription, use the subscription box here: www.garynorth.com.]