Lesson 13: How to Write, Part 2: Start a Blog
Did you go to the library and look
though one volume of the publication, Book
If not, why not?
HOW TO WRITE
Part 2: Start a Blog
Blogging has become more than a fad. It is literally
changing the way people communicate and learn.
One estimate is that 40,000 new blog sites begin each
Blogs are affecting politics. They are affecting
businesses. They are creating whole new ways of
You had better start one.
It's free to begin. You can go to www.blogger.com and
have your own site in a few minutes. Rivals: TypePad,
MindSay, ModBlog, LiveJournal, and Xanga.
I like TypePad. It's free to start. Downside: Each
site has mandatory ads. For $5/month, you can get rid of
the ads. Why do I like it? I like its software:
This means you need a debit card. Do you have one yet?
There is blogging software that is powerful. There is
blogging software that is easy to learn. It would be nice
if there were one software package that offers both. I'm
Here is what I recommend. Focus. Narrow your topic
to the topic that interests you most. . . other than
yourself. Create a blog on this topic.
I don't like third-party comments on blog sites. Some
people do, especially the people who post their comments.
I think these comments are written by people who are not
dedicated enough to start their own blogs. Their comments
are less valuable than the blogger's. But do it your way.
My point is, write every day. Develop your writing
skills by writing. If you have something to say, then say
it. If you don't have something to say, say it on-line
until you find something to say.
Maybe people will come to your site. Probably they
won't. But it's there, just in case. Google will index
it. If you write something of interest, people will find
Here are several uses of blogs:
Master one narrow field.
If you ever make it a commercial site -- take money for it
-- be sure to use Google to find these sample documents:
Commission can come down on you if you have a commercial
site without these disclaimers at the bottom. It's lawyer
stuff. Hardly anyone reads these disclaimers. You can use
your favorite commercial sites to find and "creatively
borrow" these documents. Post them as links. Learn how to
post links, or find software that makes this easy.
I go into this in detail on my Web site. I cover business start-ups. I cover advertising. I cover blogging. If you decide that starting a part-time business beats flipping hambergers, join my site. Click here: https://www.garynorth.com/public/5.cfm
Establish yourself as an expert.
Create a clearing-house site: links.
Report on what experts are saying.
Review new products.
Save other researchers time or money.
Impress a future college scholarship
Impress a future employer.
Build a readership base.
Sell readers your services.
Get a summer job.
The main thing is to get going on a blog. It's fun.
It's educational. Get the skills that you will put to
commercial or professional use later on.
You have to start somewhere. You have to start
sometime. Why not now?
Note: Your site should be clean and easy to read.
Don't get colorful. Use black print on a white background.
If you feel compelled to post a photo, make it small. The
site had better not be about you.
Don't put anything on your site that isn't true and
Don't write anything that will hurt the feelings of a
non-public person. You are legally entitled to write
anything you can to make a politician look stupid, silly,
or corrupt . . . if it's true. But newcomers' opinions are
more likely to be taken seriously if they are positive,
helpful, and backed up by facts.
If you can save someone time or money, do
Look at various free blogging sites.
Test the software. Se if you like one program
better than the others. Then think about a one-
word or two-word name for your site, a name that
offers the reader a clear idea of exactly what
the site is all about. If the software offers
space on the masthead to describe the site, think
"big benefits to the reader." Then put in one
sentence what the biggest benefit is.
Don't forget to lecture to the wall: one page,
If you want to make more money, keep more of
your money, and enjoy your money more, subscribe to my free Tip of the Week. The
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