Gary North on current economic affairs and investment marketsGary North -- Specific Answers
HomeContact MeTell a FriendText SizeSearchMember Area
Gain immediate access to all of our current articles, the question-and-answer forums, dozens of free books, and article archives. Click here for details on how to join.

About This Site
Academic Gaps
Articles
Capitalism and the Bible
Clichés of Protectionism
College Finances
Debt Management
Ellen Brown: Critique
Federal Reserve Charts
Gary North's Free Books
Get Published Here!
Gold Price & My Report
Keynes Project
Price Index (U.S.A.)
Questions for Jim Wallis
Remnant Review
Social Security/Medicare
Sustained Revival
Tea Party Economist
U.S. Debt Clock
Yield Curve
Your YouTube Channel
Gary North's Miscellany
Advertising
Blogging
Budgeting for Wealth
Business Start-Up
Career Advancement
Digital Tools
Education That Works
Evernote: Free Notes
Federal Reserve Policy
Fireproof Your Job
Goal-Setting for Success
Great Default
Inheritance Strategies
Insurance
International Investing
Investment Basics
Job and Calling
Keynesian Economics
Leadership
Marketing Case Studies
Obamanomics
Precious Metals
Real Estate
Retirement
Safe Places
State of the Economy
Stocks and Bonds
Video Channel Profits
War With Iran
Members' Free Manuals
Our Products
Contact Me
Help
Tell a Friend
Text Size
Your Account
My 100% Guarantee
Privacy Policy
Terms of Use


This site powered by MemberGate

Katie Couric vs. Age Spots

Gary North
Printer-Friendly Format

CBS decided to bet tens of millions of dollars against statistical reality: Aging female celebrities are not popular with men. It is losing the bet. A May 14, 2007 article in the New York Times blew the whistle.

The numbers are stark. Eight months into Katie Couric's job as the first woman to anchor a network newscast on her own, her "CBS Evening News" has not only settled back into its long-held position of last among the evening news broadcasts, but also regularly falls short of the newscast that Ms. Couric replaced.

In the latest week's ratings, "CBS Evening News" had its worst performance since the Nielsen company installed its "people meter" ratings system 20 years ago.

Ms. Couric professed to be unfazed. "Honestly, I think we're going to see ebbs and flows," she said in a telephone interview the day after receiving the ratings news. "I don't think it's a doom-and-gloom scenario."

She sounded like George Bush on the Iraq war. Note: Bush's days are numbered. So are hers, I think.


THE INTERRUPTER

I was never a fan of Ms. Couric. On the rare occasions when I watched the Today Show, what caught my attention was Ms. Couric's tendency to interrupt the person she was interviewing. I do not recall any interviewer I have ever seen who did this more often on network TV.

She proved to millions of mothers that their advice to their daughters may have cost their girls a career. "It's not polite to interrupt, dear." To which an observant daughter could rightly respond: "Katie Couric interrupts people for a living and makes $15 million a year."

What also amazed me was the banality of her interruptions. This was not Barbara Walters, who got people to say all sorts of revealing things by playing the role of an interested discussion partner. This was Mike Wallace without the age spots. Then, anyway. Not for long.

From the day she took over as CBS anchor, I noticed that she looked older than I remembered. Either her makeup person was below par, or the lighting was wrong, or the new job's pressure had aged her, but she looked older. Yes, at age 49 (now 50), she still looked pretty good. But the clock was ticking.

On Today, her audience was women. They are less likely to abandon another woman just because she is aging. But the CBS Evening News is watched by men. She jumped ship from the demographic Queen Elizabeth II to the Titanic.

"This woman is going to wind up looking like Barbara Walters," I thought. "And she isn't as good an interviewer." When was the last time you saw Barbara Walters?

Ms. Couric's immediate predecessor, Bob Shieffer, was a fill-in after Dan Rather went the way of all flesh, and Shieffer knew it. So, he didn't follow the traditional Teleprompter script for anchors. He has spent years as an interviewer on Sunday morning's Face the Nation. When he got to the Evening News, he would often ask questions of reporters after their presentation. The questions were relevant to what the person had just reported. That was the first time I recall any TV anchorman actually interacting with reporters on assignment in the field. If these questions were scripted, they were done well. I notice that Ms. Kouric has continued the practice, and now the other network anchors are doing it.

I prefer to watch Charles Gibson on ABC. He doesn't trip over his tongue the way Brian Williams does, which carries on the tradition at NBC set by Tom Brokaw in his later years. Also, Gibson is older. This is an advantage for men. It is not an advantage for women.

"Unfair, unfair!" cry the women, just as they have throughout history. Tough. Meg Ryan has been missing in action. Michael Caine is still around. Get used to it. Roll with the punches. Sally Field did. She has made osteoporosis pay the bills. Life may be like a box of chocolates: you don't know what the next one will be. But this uncertainty is not complete. We know the age spots are coming.

CBS News forgot.


CONCLUSION

Why CBS rolled the loaded demographic dice is a mystery to me. CBS Evening News was in third place under Rather, third place under Shieffer, and remains in third place today. But Ms. Couric's network rivals will age as men age. Ms. Couric will not.

She was a cheerleader in high school. She has done very well since then. But the reality is this: cheerleaders fade.

So do Nielsen ratings.

I don't think Theraderm can help much here. But it wouldn't hurt.

To subscribe to my free Tip of the Week, use the subscription box here: www.GaryNorth.com


Printer-Friendly Format
 Tip of the Week
Sign up for my free
Tip of the Week
Verification Characters:    Type     J  E  H  P  J     here   


Tip of the week archives
On what this icon
means, and how it
can help you,
click here
 Q & A Forums
General Q&A Forum
Advertising and Resumés
Affiliates
American History Topics
Backyard Food Gardening
Banking and Politics
Blog Sites and Web Sites
Books Worth Reading
Bumper Sticker Slogans
Business Forum
Buying Smart
Christian Service Forum
College -- The Cheap Way
Copywriting
Education Alternatives
Food Storage
For Women Only
Fukushima
GNC Benefits
GNC Testimonials
Gold and Silver
Great Default Forum
Health and Diet
Health Insurance
Homeschooling
Investments Forum
Iran War
Job, Calling, and Career
Leadership Development
Legacy Building
Less Dependent Living
Local Political Action
Non-Retirement Forum
One Good Idea
Police State
Privacy
Public Speaking
Real Estate Forum
Remnant Review Forum
Safe Places Forum
Taxation Policy
Typographical Errors
Video Production Basics

 Archives
Reality Check
 Discussion Forum
Search Discussion


Recent Forum Posts
• Foreigners Stop Buying Treasury IOU's
• Technical Analysis
• Blood Moons Tetrad
• 60 mins piece, stock market rigged! Why Invest.
• 60 mins piece, stock market rigged! Why Invest.
• Sean Hyman Absolute profits secret calendar
• Investment Portfolio - Inverse Funds
• DowJones Ind Avg is a hoax
• Digital textbooks
• Joint Venture Oil & Gas Investing
• Trading Or Gambling?
• 5 year return on investment in Stock Market
• Bottom for Mining Stocks?
• Home Equity Loan for investment
• 770 accounts, has anyone heard of them?
• Buying a home/ putting it in child's name
• CNNFN Rent rate tool
• proposed elimination of 1031 exchange
• Business card for real estate
• Buy rentals in NW Indiana
• Market and Timing
• Housing Advice Sought...
• Too many Eggs in one basket???
• edit
• Sit On Two Mortgages?
• Motivated sellers
• Recommendations for Pre-Approval for Mortgage?
• Rental properties in hurricane country
• Rental Property in Houston - Harris Ctny Appraisal
• Weighing Options on Potential Rental Property
• Middle Class squeezed out of Chicago
• An Article on Chile
• 5 Amazing, Cheap Places to Live as an Expat
• Oil Field Job Security
• Moving to TriCities Area
• PJ ORourke on the Baby Boom
• Is Vegas DOOMED?
• Mint.com
• Second Passport- Mexico?
• Radiation dangers to US,World Confirmed
• Safety in numbers? Questions…..
• Best in Asia?
• Simple Exercise
• Coming to an airport near you ...
• S.W. New Mexico not looking so safe...
• I take it Retirement Armageddon is not available
• Post Retirement Career
• Social Security - when to start collecting
• 401K Risk
• Detroit Retirees Fight 83% Health Care Cut
• Lump Sum Early DROP
• Underfunded pensions
• 401k strategy
• Can I Avoid Medicare Entirely?
• Looking for a Financial Planner/CPA
• How to calculate retirement needs
• Two IRA questions:
• Rentals
• Why?
• Teaching in non-retirement
• Rodent Congressmen
• Evernote and Moleskine team up to create smart bus
• Up Credit Limit on Card?
• New study warns on effects of wireless technology
• 3D Printer RepRap
• India's Reagan - NOT
• Welcome Letter ?
• The USPS wants to mine and sell data gathered from
• Searching for past posts
• Gary's suggestion for inner-city schools
• Michael C Ruppert --- has died --suicide
• Is Nevada something akin to an Indian Reservation
• Major Study Finds The US Is An Oligarchy
• Bloomberg
• Critique of Thoreau
• Fair joint ventures?
• Intern to Equity Holder
• Oil field business ideas?
• Turning Over Tables on Craigslist
• This might be crazy. Maybe not. I don't know.
• Best Ways of Starting an Online Business
• Copyright Law for Textbook Problems
• Help Needed with Music Appreciation Course
• Engineer starts rubber band braclet business
• Is my USP unappealing?
• Startup of a Daycare
• Last payment
• Employee Death
• Start a busines for free: Denny Hatch
• Dick Cabela's Legacy: Obsess on the Customer