Gary North

March 7, 2009

Software firms sometimes allow re-sellers to market their products. This can create opportunities

When I went shopping for software that lets you design a sales-oriented website, I decided on XsitePro. It sells for about $200.

The company allows re-sellers to sell it, but always at the $200 price. The re-sellers have to add value. What a number of them to is provide PDF reports on how to use your website to generate sales. These are marketing manuals.

I would far rather have a good marketing manual than a discount. One good marketing idea could be worth thousands of dollars to me.

When you shop for any on-line product, but especially a software product, include the word "bonuses" in your search. You may find a re-seller that offers something of real value.

You can also use "discount" and "coupon." These are price-driven search terms.

Until you know you have to pay retail, don't. The company that produces the product may not be the best company to buy from.

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