Zipcar: A New Way to Rent a Car
Aug. 15, 2009
So, you want to rent a car for three hours. You want
to pay only for three hours. No problem.
You want it in (say) 30 minutes. No problem. Maybe.
You don't want to drive to the airport to rent it.
You want it closer.
No problem if you're in a major city. Reserve it --
this may take 15 minutes. It may take more, depending on
where the car is and where you are.
A friend of mine has a penthouse in London. There are
two available cars parked 200 yards from his residence. He
can rent one for $49/day. Or $15 an hour. He parks it
right where he picked it up.
Incredible? Yes. But it's real. It's Zipcar.
The company is adding cars all over the country. Also
outside the country.
If you plan to vacation where you won't be using a
rental car except occasionally inside the city, this may be
your best solution.
If you don't like standing in line at airports, this
is a solution.
If you don't want a 21-year-old "account executive" to
call you by your first name, shake hands as if you two were
on equal terms in a business deal, and then try to upsell
you to a car costing twice as much, this is a solution.
[This Fortune article appeared two weeks later.]
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