Here are 115 low-cost, high-profit, practical case studies in marketing. These are great models to copy for any business, but especially a small business or a home business.

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These strategies are real-world applications by students of marketing master Jay Abraham. If you think, "Who is Jay Abraham?" you should use Google and search for "Jay Abraham." (Maybe you already did, and you found this page.)

If you own a small business or a home-based business, there is more money to be made right here than in any other site on the web. There is more money-making real-world information on how to make your marketing pay off than in anything else you will stumble into this year. You have hit the mother lode.

Jay Abraham's friend and sometimes colleague Mac Ross says it best: "If you build a better mousetrap and neglect marketing, you'll die alone and broke with a garage full of mousetraps."

Nothing sells itself. To sell anything, including yourself, you must identify the potential buyers and then create powerful reasons to buy in order to motivate them. You must have an overall marketing strategy. It must be based on a handful of proven general principles.

You must also have a real-world understanding of marketing based on case studies, so that you can apply the principles in your particular situations.

This department will help you in every aspect of marketing: how to identify new markets, promote your product, and deliver it effectively. None of this is intuitive. All of it can be learned.

This is a mini-course in real-world applications. These are actual cases of business solutions, mostly small businesses, but not all. There are 115 case studies. Print them out. Mark them up. Spend time thinking about them. Think about how you could apply these lessons to your business, even if you don't have a business . . . yet. You will gain an understanding of the basics of marketing.

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