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Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

Don't Sell Yourself Short.
Gary North - July 14, 2014
Should you ever work for free? . . . keep reading
"Who Else Wants a Tree House for His Children?"
Gary North - July 14, 2014
Nobody needs a tree house. How would you persuade someone to have you build one for his kids? Here are my suggestions. . . . keep reading
Billboard Ad: A Real-World Case Study
Gary North - June 27, 2014
What if someone offered you a free billboard? A site member faces a challenge. What would you do? . . . keep reading
Hot Buttons, Warm Buttons, and Google Searches
Gary North - June 26, 2014
A site member has designed and posted a site. He asks for advice. . . . keep reading
How to Convert Simple Writing Skills into a Second Career
Gary North - June 21, 2014
A site member is ready to create a new business. . . . keep reading
Liberty University: The Power of the USP
Gary North - June 19, 2014
Jerry Falwell took my advice. Pat Robertson didn't. . . . keep reading
The #2 Rule of Marketing: "Put Your Ego On Hold."
Gary North - June 17, 2014
Your ego will cost you, big time. . . . keep reading
What to Place on a Booth at the Fair
Gary North - June 05, 2014
This is a marketing problem. How would you advise someone? . . . keep reading
How to Get Invited to Give a Sales Speech
Gary North - May 28, 2014
Disguise the speech. Then adopt this technique to get the invitation. . . . keep reading
Google AdWords: The Wave of the Future
Gary North - May 24, 2014
If your employer is not learning the ropes, he is hanging the company. . . . keep reading
Online Businessman's Dilemma: Trapped Between Rival Technicians
Gary North - May 20, 2014
It's Google's technicians vs. Perry Marshall's. We are trapped in the crossfire. . . . keep reading
How to Profit from a Money-Saving Idea That Is Easily Stolen
Gary North - May 16, 2014
A site member has made a discovery. It could save the medical establishment tens of million. But there will be resistance. . . . keep reading
Is the USP Old School?
Gary North - April 24, 2014
If it is, what has replaced it? . . . keep reading
Constant Light Without Battery Power
Gary North - April 21, 2014
Technology keeps getting better. . . . keep reading
What If You Could Get Back 20 Extra Hours Per Week?
Gary North - March 28, 2014
Would this make a good testimonial? . . . keep reading
Making a Living by Selling on eBay and Amazon
Gary North - March 19, 2014
A site member wants to know how to sell more. . . . keep reading
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