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Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

Problem: Recovering from an Initial Error in Starting a New Project
Gary North - November 22, 2014
I speak from experience. Here is my present strategy. . . . keep reading
On Getting Past a Rich Man's Gatekeepers
Gary North - November 20, 2014
What's in it for the gatekeepers? . . . keep reading
Money in the Bank vs. Run an Ad: That Is the Question
Gary North - November 20, 2014
We must pay tuition in life. Never forget this. . . . keep reading
A Step-by-Step Website Critique
Gary North - November 12, 2014
The site member asked for advice before too much time was lost -- not a moment too soon! . . . keep reading
My Advice to a Struggling Computer Repairman: Raise Your Prices
Gary North - November 10, 2014
He may quit. I don't want to lose him. . . . keep reading
Here Are Some Basic Rules for Creating an Online Ad
Gary North - October 28, 2014
How to make a good ad better. A site member wants to know. . . . keep reading
Why Are There So Many Negative Ads?
Gary North - October 22, 2014
Voters say they don't like negative ads, but negative ads do not go away. Why not? . . . keep reading
Before You Give Someone a Piece of Your Mind, Be Sure You Can Spare It.
Gary North - October 14, 2014
Probably, you will sound silly when you offer him your solution. Conclusion: Wait for him to ask your opinion. . . . keep reading
A Free Digital Tool That May Have Just Saved Me a Pile of Money
Gary North - October 04, 2014
This is what you need for your job search website. . . . keep reading
A Strategy for Selling Books That 95% of New York City Book Publishers Have Not Figured Out
Gary North - September 25, 2014
They do not understand post-1995 marketing. . . . keep reading
Cheap, Powerful, Simple Marketing Videos
Gary North - September 24, 2014
Here are five good rules. . . . keep reading
How to Build a House, Fast, Without Specialized Tools or Illegal Alien Workers
Gary North - September 18, 2014
New technologies are coming. But they will need old-fashioned marketing to sell them. . . . keep reading
A Web-Savvy Marketing Strategy for a Lawyer. Imitate It.
Gary North - September 15, 2014
This is how you get into the top 20%. Most people will not do it. . . . keep reading
Beta-Test Your Offers.
Gary North - September 09, 2014
I never grow tired of saying this, because I keep finding sites like this disaster. . . . keep reading
I Analyze a Site Member's Website: Day Care
Gary North - September 03, 2014
The day care has a true USP. The site needs to focus on it. . . . keep reading
A List of One-Shot Business Solutions
Bob Bly - September 02, 2014
You only need one useful tip to make reading this worth your time. . . . keep reading
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