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Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

How Not to Design a Business Website
Gary North - January 22, 2015
Here is a site that violates every rule of effective business site design. Learn from it. . . . keep reading
Never Undermine Your USP to Broaden Your Market: A Case Study
Gary North - January 03, 2015
This principle applies to your personal USP: your career positioning. . . . keep reading
Desperate Ad Agencies: Noisy Videos That Start Playing When You Land on a Web Page
Gary North - December 27, 2014
The ad industry is desperate. So are websites that cooperate. . . . keep reading
Another Example of Corporate Incompetence: An Ad That Sells Nothing to 6.6 Million People
Gary North - December 22, 2014
I offer three words. These words could save corprations billions of dollars. . . . keep reading
Kurzweil on Marketing: It Worked for Me!
Gary North - December 03, 2014
This is great advice. . . . keep reading
How to Lock in Your Job With a Single Skill
Gary North - November 29, 2014
Your boss will not dare say, "You're Fired." . . . keep reading
AI Software That Doesn't Make Misteaks
Gary North - November 26, 2014
When you see an ad this silly, you can safely save your money. . . . keep reading
Problem: Recovering from an Initial Error in Starting a New Project
Gary North - November 22, 2014
I speak from experience. Here is my present strategy. . . . keep reading
On Getting Past a Rich Man's Gatekeepers
Gary North - November 20, 2014
What's in it for the gatekeepers? . . . keep reading
Money in the Bank vs. Run an Ad: That Is the Question
Gary North - November 20, 2014
We must pay tuition in life. Never forget this. . . . keep reading
A Step-by-Step Website Critique
Gary North - November 12, 2014
The site member asked for advice before too much time was lost -- not a moment too soon! . . . keep reading
My Advice to a Struggling Computer Repairman: Raise Your Prices
Gary North - November 10, 2014
He may quit. I don't want to lose him. . . . keep reading
Here Are Some Basic Rules for Creating an Online Ad
Gary North - October 28, 2014
How to make a good ad better. A site member wants to know. . . . keep reading
Why Are There So Many Negative Ads?
Gary North - October 22, 2014
Voters say they don't like negative ads, but negative ads do not go away. Why not? . . . keep reading
Before You Give Someone a Piece of Your Mind, Be Sure You Can Spare It.
Gary North - October 14, 2014
Probably, you will sound silly when you offer him your solution. Conclusion: Wait for him to ask your opinion. . . . keep reading
A Free Digital Tool That May Have Just Saved Me a Pile of Money
Gary North - October 04, 2014
This is what you need for your job search website. . . . keep reading
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