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Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

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This ad establishes a brand name as few ads ever do. But they cannot show it on TV. keep reading

What NOT to Do With Your Business Website: A Case Study
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A site member has asked for advice. I hope he is not after confirmation. keep reading

Permanent Advantage: Knowing Why People Buy
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This is not rocket science, but your competitors are truly ignorant. keep reading

Identifying Yourself as an Expert in Your Firm
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Whose ox will you have to gore? keep reading

How a Financial Publisher's "New Kid on the Block" Just Blew a Hole in 15 Years of USP-Building
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Know the person you hire before you give him keys to the castle. keep reading

Threat and Solution: How to Make Money Selling Information
Gary North - September 02, 2015
This well-meaning fellow is doing it wrong. keep reading

Google's Options: AdWords, Yes; AdSense, No
Gary North - August 03, 2015
One could make you rich. The other will make you poorer. keep reading

Lesson 1, Business I: Ron Paul Curriculum
Gary North - July 21, 2015
What if you had taken this course when you were 13? Would your net worth be different? keep reading

How to Create a Business Explainer Video
Gary North - July 16, 2015
Local businessmen do not know how. Do it for them for a fee. keep reading

Locking Young Single Women into Lifetime Debt
Gary North - June 30, 2015
This ad agency has been hired to act as agents of debt serfdom. keep reading

The Invention That Californians Need, But Will Never See
Gary North - June 23, 2015
A friend of mine invented it 50 years ago. It reduces water consumption for watering lawns. keep reading

The Best Kickstarter Campaign I have Ever Seen. Imitate This!
Gary North - June 12, 2015
The power of the Web is just marvelous. Get the bankers out of the picture! keep reading

Why Salesmen Must Adjust to the New Digital World
Gary North - June 10, 2015
Voice mail? Don't count on it. keep reading

Announcement: My Course on Starting a Business
Gary North - June 04, 2015
I am giving you a heads-up. You can suggest topics. keep reading

The Newsletter as a Marketing Tool
Gary North - June 04, 2015
Here are some basic rules. keep reading

Discounts for Seniors: Price Discrimination in Action
Gary North - June 01, 2015
Don't confuse charity with marketing. keep reading

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