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Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

The Case Against Outside Ads
Gary North - February 24, 2015
Free at last! Free at last! . . . keep reading
Find the Buried USP in the Site Member's Webpage Design
Gary North - February 24, 2015
It's there, but it's not visible to the typical visitor. . . . keep reading
How a Marketing Expert Forget a Site He Had Created, With Bad Consequences
Gary North
Don't make this mistake. It will cost you. . . . keep reading
Selling Through Sexual Deception
Gary North - January 27, 2015
Does it work? Sometimes. . . . keep reading
How Not to Design a Business Website
Gary North - January 22, 2015
Here is a site that violates every rule of effective business site design. Learn from it. . . . keep reading
Never Undermine Your USP to Broaden Your Market: A Case Study
Gary North - January 03, 2015
This principle applies to your personal USP: your career positioning. . . . keep reading
Desperate Ad Agencies: Noisy Videos That Start Playing When You Land on a Web Page
Gary North - December 27, 2014
The ad industry is desperate. So are websites that cooperate. . . . keep reading
Another Example of Corporate Incompetence: An Ad That Sells Nothing to 6.6 Million People
Gary North - December 22, 2014
I offer three words. These words could save corprations billions of dollars. . . . keep reading
Kurzweil on Marketing: It Worked for Me!
Gary North - December 03, 2014
This is great advice. . . . keep reading
How to Lock in Your Job With a Single Skill
Gary North - November 29, 2014
Your boss will not dare say, "You're Fired." . . . keep reading
AI Software That Doesn't Make Misteaks
Gary North - November 26, 2014
When you see an ad this silly, you can safely save your money. . . . keep reading
Problem: Recovering from an Initial Error in Starting a New Project
Gary North - November 22, 2014
I speak from experience. Here is my present strategy. . . . keep reading
On Getting Past a Rich Man's Gatekeepers
Gary North - November 20, 2014
What's in it for the gatekeepers? . . . keep reading
Money in the Bank vs. Run an Ad: That Is the Question
Gary North - November 20, 2014
We must pay tuition in life. Never forget this. . . . keep reading
A Step-by-Step Website Critique
Gary North - November 12, 2014
The site member asked for advice before too much time was lost -- not a moment too soon! . . . keep reading
My Advice to a Struggling Computer Repairman: Raise Your Prices
Gary North - November 10, 2014
He may quit. I don't want to lose him. . . . keep reading
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