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home | Advertising
 

Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

What If You Could Get Back 20 Extra Hours Per Week?
Gary North - March 28, 2014
Would this make a good testimonial? . . . keep reading
Making a Living by Selling on eBay and Amazon
Gary North - March 19, 2014
A site member wants to know how to sell more. . . . keep reading
How to Get eBay Bidders to Salivate Over Your Offer
Gary North - March 15, 2014
Yes, this is manipulative. So, sue me. . . . keep reading
What Is the Value of One Key Idea?
Gary North - March 14, 2014
That depends on your perception. How alert are you? . . . keep reading
Are You Positioning Your Service Effectively?
Gary North - March 10, 2014
If you're not, you're losing money. . . . keep reading
If This App Works, I May Buy a Smart Phone.
Gary North - March 07, 2014
I never thought I would say this in public. . . . keep reading
RadioShack: Learn from a Classic Loser
Gary North - March 05, 2014
Opportunity knocks. But not at Radio Shack. . . . keep reading
Rope-a-Dope: How Bill "The Science Guy" Nye Got Knocked Out in the "8th Round."
Gary North - March 03, 2014
What Muhammed Ali did to George Foreman, Ken Ham did to Bill Nye. . . . keep reading
Do Not Begin Marketing With an Admission of Defeat.
Gary North - February 26, 2014
A site member is having trouble selling his services. This may be your problem, too. . . . keep reading
On Offering Free Advice on Marketing
Gary North - February 20, 2014
How long should you do this? Here are guidelines. . . . keep reading
Should I Help a Beer Company Increase Its Sales?
Gary North - February 10, 2014
Some fundamentalists would be appalled. . . . keep reading
Hire a Teenager Part Time. Convert This Time into Permanent Income Streams.
Gary North - February 08, 2014
Teenagers work cheap. Find one who is competent. Convert low-cost labor into money. . . . keep reading
A Low-Cost Strategy for Building a Small Repair Business into the Dominant Firm Locally
Gary North - February 08, 2014
All it takes is an $80 camcorder, a $20 tripod, and a a $50 video editing program. . . . keep reading
Lifetime Profits That Bright People Will Let You Keep Without Competing
Gary North - February 08, 2014
Economics textbooks say this cannot happen. They are wrong. It can. And has. And does. . . . keep reading
If You Are a Jack of All Trades, Stop.
Gary North - February 06, 2014
There is a reason for this. Let me explain. . . . keep reading
The Two-Word Offer That Will Make Sellers Rich
Gary North - January 30, 2014
Marketers don't see this yet. They will. . . . keep reading
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