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Here, you will learn the basics of the crucial business skill that almost no business owner possesses.

Gary North

Business owners rarely have any understanding of what works and what doesn't work in advertising.

They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.

I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.

If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?

Don't start a business without first studying the basics of advertising.

How I Use Two Simple Web Tools to Spot a Hustle, a Lost Cause, or an Extreme Long Shot
Gary North - August 27, 2014
What's real? What's s fake? Here is how I foind out. . . . keep reading
Tell Your Story. Find a Listener.
Gary North - August 16, 2014
You have at least one story. Start with it. . . . keep reading
How to Get People to Send You Money
Gary North - August 05, 2014
Most people do not start here. . . . keep reading
Selecting Your Site's URL
Gary North - August 05, 2014
There are some basic rules to consider before you register your URL. . . . keep reading
Your Next Report: How to Get It Read, Believed, and Implemented
Gary North - August 01, 2014
This applies in all of your communications: "Get to the point!" . . . keep reading
Don't Sell Yourself Short.
Gary North - July 14, 2014
Should you ever work for free? . . . keep reading
"Who Else Wants a Tree House for His Children?"
Gary North - July 14, 2014
Nobody needs a tree house. How would you persuade someone to have you build one for his kids? Here are my suggestions. . . . keep reading
Billboard Ad: A Real-World Case Study
Gary North - June 27, 2014
What if someone offered you a free billboard? A site member faces a challenge. What would you do? . . . keep reading
Hot Buttons, Warm Buttons, and Google Searches
Gary North - June 26, 2014
A site member has designed and posted a site. He asks for advice. . . . keep reading
How to Convert Simple Writing Skills into a Second Career
Gary North - June 21, 2014
A site member is ready to create a new business. . . . keep reading
Liberty University: The Power of the USP
Gary North - June 19, 2014
Jerry Falwell took my advice. Pat Robertson didn't. . . . keep reading
The #2 Rule of Marketing: "Put Your Ego On Hold."
Gary North - June 17, 2014
Your ego will cost you, big time. . . . keep reading
What to Place on a Booth at the Fair
Gary North - June 05, 2014
This is a marketing problem. How would you advise someone? . . . keep reading
How to Get Invited to Give a Sales Speech
Gary North - May 28, 2014
Disguise the speech. Then adopt this technique to get the invitation. . . . keep reading
Google AdWords: The Wave of the Future
Gary North - May 24, 2014
If your employer is not learning the ropes, he is hanging the company. . . . keep reading
Online Businessman's Dilemma: Trapped Between Rival Technicians
Gary North - May 20, 2014
It's Google's technicians vs. Perry Marshall's. We are trapped in the crossfire. . . . keep reading
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