#13: Estimating and Then Implementing the Lifetime Value of the Customer
If you don't know the lifetime net value of the typical custimer, you will not know how much to spend to get that first sale. ... (to read the remainder of this article, please log in below.)
The resource you have requested is available only to current members.If you don't know the lifetime net value of the typical custimer, you will not know how much to spend to get that first sale. ... (to read the remainder of this article, please log in below.)