Make sure that when the shopper's "fingers do the shopping," they stop at your phone number. Then the shopper dials it.

Your Yellow Pages ad should be the heart of your local business. You are paying a premium price per column inch to attract the eyes of a shopper who is almost ready to buy.

Your Yellow Pages ad has four major goals: (1) grab the shopper's attention; (2) get the shopper to take action; (3) make sure this action stops the shopper from buying from a competitor for at least 48 hours; (4) persuade him/her to buy from you within 48 hours.

My manual shows you how to achieve all four goals, plus a lot more.

Because Yellow Pages ads are designed in-house -- I show you why -- by your local Yellow Pages directory company, they look alike. Your ad must look different. But it's not good enough just to look different. It must also out-pull every other ad in its category. My manual shows you how.

I show you how to apply the techniques of direct-response mail-order advertising to your Yellow Pages ad -- techniques that not one of your competitors understands. In effect, you will gain a legal local monopoly. (I have been in direct-response marketing full-time since 1974.)

One technique that your competitors have not thought of is to offer free reports in your Yellow Pages ad. These can be ordered on the phone and sent by mail. Far faster and at almost no extra cost is to offer these free reports with instant-reply autoresponders. You already have this autoresponder option as a free bonus if you have a website. I have written a manual on this technique. For more information, click here.

If my manual does not double the net income generated by your present ad, I'll refund your money. You have two years to test me. (If you don't know precisely what your present ad generates, you now have another reason to buy my manual. I show you how to find out.) I will broaden my offer: If, for any reason, you don't like my manual, get your money back. Take two years to decide.

Note: to download the manual, you must have Adobe's free Acrobat Reader installed on your hard drive. If you don't, download it by clicking here.