The Marketing Stupidity of Powder City
Recently, I came across a truly dumb order page. There is a price. There is not one word about quantity.
I prepared a polite screencast to send to them. It is here: https://screencast-o-matic.com/watch/cFVjb4oiqb
On another order page, they have the quantity listed: https://www.powdercity.com/products/curcumin-powder-95. So, they have two order pages. One has no quantity listed. I came to the "no quantity" page through a search engine. This is bad marketing.
It gets worse.
I went looking for a way to contact the company to send them my screencast. I clicked contact. I was taken to this:
So, I must register before I can send them a warning. This contact page sends a message: "We don't need no stinking warnings. We don't make no stinking mistakes."
I was ready to spend up to $100 as a first order. Not now.
It never ceases to amaze me how utterly blind business owners are when it comes to web design. They do not beta-test their site's pages. Then they shut themselves off from visitor feedback. They assume that their website's designer understands marketing. If he did, he would not be a low-paid website designer.
Rule: always visit every sales page once a week, or else hire someone to do this.Rule: always make it easy for visitors to email a warning.
Too many business owners refuse to implement both policies. "My time is much too valuable."
Lost sales are also valuable.