Why You Need to Take My Business Course

Gary North - July 15, 2020

Here are great advantages that owning a profitable business offers:

1. Financial independence from a single employer
2. High income
3. An income stream to "retire into" (Social Security? Unlikely)
4. Compound capital growth -- the number-one source of wealth
5. Responsibility
6. Influence
7. Self-confidence

While I was trained as a scholar, I went into business as a publisher in 1974, and I developed marketing skills that have generated millions of dollars for me and my organizations. Unless a high school business course is taught by a retired businessman, the teacher is not speaking from experience.

I teach students the basics of business: goal-setting, time-management, salesmanship, business ethics, business theory, direct-response copywriting -- the key skill that almost no business owners possess -- and how to set up a business for $100.

ROBOTS AND JOBS

You need to know what is coming. It is already here.

This is from November 2017. These jobs are going to disappear. They are high-paying jobs for people with MBA degrees, plus ten years of experience. Be prepared.

This Chinese plant cut its workforce from 650 to 60. It nearly tripled its output. It reduced errors by 80%. How? By replacing workers with robots. The story is here. It's old news. The process is much further along now.

Anyone who does not know the basics of business is at a disadvantage. He had better be able to design robots or else sell them.

Here is an Amazon warehouse.

Here is how a robot does it.

Staying ahead of this trend requires knowledge. Knowledge of how to run a business is the best way to stay ahead.

These books are protected by copyright law, and some publisher is trying to make money. I do not steal books that are still in print. But I recommend that you buy them used: cheap.

Click the titles to go to Amazon. Order all of them at one time if you are serious about taking this course. You will use them in this order.

The Secret of Selling Anything, by Harry Browne. This is available as a Kindle book. Order it here.

The Pledge, by Michael Masterson

The Breakthrough Principle of 16x, by Richard Koch

Living the 20/80 Way, by Richard Koch

How to Win Friends and Influence People, by Dale Carnegie.

The $100 Startup, by Chris Guillebeau

The Irresistible Offer, by Mark Joyner

How to Write a Good Advertisement, by V. O. Schwab

Reality in Advertising, by Rosser Reeves

Ultimate Guide to Local Business Marketing, by Marshall and Zamir.

The Dip, by Seth Godin.

The course will begin on August 3. Stay tuned.

If you have a teenager in the house, share it.