Ron Paul's Presidential Campaign as a Marketing Model

Gary North

Jan. 21, 2008

This free ebook offers Ron Paul's campaign as a case study in effective marketing. While Dr. Paul is not a marketer, and while his staff has no professional marketers, he and his supporters stumbled into an effective program of marketing.

This ebook covers the six aspects of successful marketing that the campaign has adopted.

It is the classic word-of-mouth presidential campaign in modern American history. The only campaign to match it was Strom Thurmond's write-in campaign for U.S. Senate in 1954. He won. It had never happened before. It has never happened since.

Download the ebook here: //www.garynorth.com/RonPaulMarketing.pdf