It's Back! The 1958 Messerschmitt Has Been Reincarnated as the Mercedes-Benz Smart Car.

Gary North

June 3, 2009

Some readers may have forgotten the 1958 Messerschmitt. Let me remind you.

Today, Mercedes-Benz has introduced the Smart Fortwo Car.

Here is a classic case of a company abandoning its USP (unique selling proposition). Mercedes-Benz has long positioned itself as selling sleek muscle cars to not-so-sleek middle-aged men.

Here is a graphic image that represents the clash of USPs.