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It's Back! The 1958 Messerschmitt Has Been Reincarnated as the Mercedes-Benz Smart Car.

Gary North

June 3, 2009

Some readers may have forgotten the 1958 Messerschmitt. Let me remind you.

It's Back!  The 1958 Messerschmitt Has Been Reincarnated as the Mercedes-Benz Smart Car.
Today, Mercedes-Benz has introduced the Smart Fortwo Car.

It's Back!  The 1958 Messerschmitt Has Been Reincarnated as the Mercedes-Benz Smart Car.
Here is a classic case of a company abandoning its USP (unique selling proposition). Mercedes-Benz has long positioned itself as selling sleek muscle cars to not-so-sleek middle-aged men.

Here is a graphic image that represents the clash of USPs.

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