Change Back 2012: A Winning Slogan for the Next Presidential Election

Gary North

Oct. 28, 2009

When it's time to run against President Obama, this theme is going to be worth a couple of million votes. It will build a nice mailing list.

Obama ran his nomination campaign on Change. He ran his Presidential campaign on Change We Can Believe In.

Any version of Change in 2012 will convey this message: "Me, too." That will be the kiss of death for the Republican nominee.

Reagan was not so foolish as to run in 1980 on any version of Trust Me. Carter had shot himself in the foot with that one.

Can you imagine Clinton running in 1992 on some variation of No New Taxes? That was George Bush's albatross.

Change will be Obama's albatross.

The Republican nominee will find it hard to run on A Better Change or Trust My Change or Change You Really Can Trust. That campaign will be greeted with "Says you." That response in direct mail is a killer. Yet if he runs on a platform of No Real Change, he's dead in the water.

I suggest Change Back 2012. Change back themes in 2012:

Taxes
Deficit
Federal spending
Debt clock
Immigration
Unemployment
The dollar

Why Change Back 2012? Because the date identifies the slogan as political. Otherwise, the phrase conveys no precise information. Change back to what? Where? Why? Why now?

I own these two domains: www.ChangeBack2012.com and www.ChangeBack2012.org. I will not sell them. I will be open to a joint venture, beginning immediately after the Republican national convention in 2012.

As a free bonus, I'll toss in www.MiseryIndex.com. The misery index was Reagan's hand grenade against Carter: economic comparisions in 1976 vs. 1980. Carter never overcame this index.

Keep this opportunity in mind.

As a free bonus,