The #1 Business Card Error
May 31, 2010
If you are in business, you have a business card.
I'll bet your card features you. Mistake!
Why is this a mistake? Because a stranger does not care about you. He cares about himself.
Your card has your name in bold print in the upper left-hand corner. Why? "So that he will remember me." But why should be bother to remember you? "Because I can help him."
Conclusion: design your card to help him.
The #1 goal of your card should be this: to let him find the card readily when he wants a problem solved that you solve for a fee.
The upper left-hand bold-faced words should relate to the problem. Example: Car repairs. Example: Lawn mowing.
He will not recall your name. He may recall the card because of the topic. When he thinks, "Where did I file that card?" the card's topic may pop into his mind. Your card's topic had better trigger this response.
For my members' report on a well-designed card, click here:
For 200+ other tips, go here://www.garynorth.com/public/department54.cfm