Coffee for Orphans

Gary North

Dec. 25, 2010

I do not drink coffee. My wife does. She drinks an organically grown coffee called Gobena.

The company sells many types: Ethiopian, Colombian, and Guatemalan. It has a good marketing program, where you sign up to be sent a bag of coffee every week or two weeks or whatever time period you decide. This makes sense: consistent sales.

http://gobena.org/subscription.html

The company has a unique selling proposition (USP): 100% of the profits go to supporting orphans. So, if you have a coffee addiction, you can comfort your conscience.

My wife says it tastes good.

Here is the story:

http://www.gobena.org/about.html

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