Jan. 22, 2011
Maybe you came here from this article: How to Turn a $2 Investment into a Six-Figure Income: A True Story. It presents my strategy for implementing a series of hooks that can produce a satisfied customer. Satisfied customers can become long-term clients.
I am posting this article to get across my point. You need hooks for your career. You need them for a small business. You need them for your calling.
Find cheap hooks. Free is best.
Each hook should offer a benefit for taking a simple step. The early steps should ask the other person to spend only time. Time is very valuable. Make each hook pay the person who gets hooked.
A series of free steps creates confidence in what you do. Become an honest confidence man.
Use the Web to deliver valuable content. Use it to create your free hooks. It is a fabulous tool to deliver free information.
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