Here, you will learn the basics of the crucial business skill that almost no business owner possesses.
Business owners rarely have any understanding of what works and what doesn't work in advertising.
They start out on a hit-or-miss basis. They occasionally are successful the first time out. Usually, they fail. They don't know why. It the case of Yellow Pages advertising, they don't even know if the ad is working or not.
I train people in how to write ads, beginning with my free advertising course. I follow through in my manual on writing Yellow Pages ads.
If more businessmen knew what works and why, they would not become dependent on ad agencies. Few agencies explain the basics of tracking an ad;s performance. After all, why kill the goose that lays golden eggs? Why provide the buyer with a way to assess the seller's performance?
Don't start a business without first studying the basics of advertising.
What do you want to accomplish?... keep reading
This saved me money. I will not buy it.... keep reading
Here is a technique I learned about 20 years ago.... keep reading
Bob Bly is old school. But he has made the transition to new school. Yet remnants of old school remain.... keep reading
I learned this from an insurance salesman.... keep reading
Here, I analyze a home page submitted by a site member.... keep reading
Here, I show how to convert an hidden opportunity into money.... keep reading
It is easy to overlook our own inconsistencies. Then someone makes a video of this. Bummer . . . unless we change.... keep reading
Its business model is different from all others.... keep reading
Where is the resistance? Not in your local public school.... keep reading
This hustle got posted on Zero Hedge.... keep reading
Your competitors will not copy you. It will give you a permanent edge.... keep reading
A site member has a problem with his job. It's recession-vulnerable.... keep reading
