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The fortress mentality is an impediment to growth.... keep reading
Let the other outfit do the high-cost work: signing up new people. Adopt the principle of specialization.... keep reading
People do not commit to perceived lost causes. The question is: How do they expect to win? When? Where?... keep reading
Grammar, dialect, and accent: these apply to every culture.... keep reading
The future is with narrowcasting: the division of labor.... keep reading
Milk has a wider market. That is its temptation.... keep reading
The limits are the people listening. They are ordinary people. How can they be made extraordinary?... keep reading
It depends on the type of error.... keep reading
It substitutes experientialism over judicial theology. It minimizes theological content.... keep reading
I saw this strategy work in two congregations. It is rare.... keep reading
David Watson discovered this at about the same time that I wrote this. Result: 5,000,000 members in 15 years.... keep reading
Churches need one. Most of them have none. Most of them don't grow.... keep reading
If the foot shall say, Because I am not the hand, I am not of the body; is it therefore not of the body? And if the ear shall say Because I am not the eye, I am not of the body; is it therefore not of... keep reading