Business Start-Up continued

A bachelor's degree in the humanities or social sciences? Not if you want a good job with fringe benefits. As for those who start a business, here is where you want to be. Say the secret word.... keep reading

These materials will save you a lot of grief if you are in business.... keep reading

"Bad news sells." So the news media experts have always said. "If it bleeds, it leads." Here is an exception: a website devoted exclusively to good news. Here is a true business success story. The site has come out of nowhere. It will make a bundle.... keep reading

I wish this principle were not true, but it is. Don't ignore it.... keep reading

In The Millionaire Next Door, we learn how 80% of America's millionaires became millionaires: a family business. This is the way to wealth. Start here.... keep reading

The odds are against you when you invest in high-tech stocks. The technicians are central in such companies. Consumers aren't. Here is a test. If the documentation isn't crystal clear -- in English, not techie -- don't invest.... keep reading

Paralysis is the killer. Successful people are noted for their ability to rebound rapidly and try something new. Eventually, something hits big.... keep reading

Most people prefer to follow. Don't start a business if you are one of these people. What else does it take? Gind out here.... keep reading

The mania of the dot-coms pointrs to the blindness engendered by greed. The dot-coms will never come back. Now, what about the U.S. stock market? Why will the Dow go to 36,000? The mania-mongers have a lot of explaining to do.... keep reading

The businessmen who steals will eventually fail. But there are many ways to steal. Some of them appear morally justified. If you do the following, you are a thief. You may not recognize it, however. It's time you recognized this practice for what it is.... keep reading

You should write your own advertising copy because no one knows your product's story better than you do. No one is more enthusiastic about it than you are. Here are the basics of copywriting.... keep reading

If you want to survive in business, make sure your customer perceives that you are going out of your way to deliver value. This is not just a slogan.... keep reading

The best way to avoid killer mistakes is to run your ideas past an experienced person who can spot familiar errors in a few seconds. Sometimes these mentors will volunteer their services. Here is where you locate them.... keep reading

A memorable Honda ad: the Rube Goldberg ad. But did the ad work? That is, did it sell more Hondas? Does it violate one of the fundamental rules of advertising? "Clever doesn't sell." If it did, was it worth the risk, and cost of running this ad?... keep reading

Rare is the businessman who takes steps to overcome this universal problem. In the newsletter business and subscription website business, we know it's a huge problem and we take specific steps to solve it. Imitate us.... keep reading

Perfectionism seems to be a blessing. It makes people take care in their work. But there are times when it can keep you from finishing. Here's how to know when to be less than perfect.... keep reading