Marketing Case Studies continued

Your customer data base is a gold mine. You should be actively mining it. If you don't have a customer data base, start building it now.... keep reading

Follow-up is neglected by most low-ticket businesses. It seems like too much trouble. This is a mistake in most cases.... keep reading

Customers want to hang onto their money. A better deal may come along soon. Your job is to offer them a deal so good right now that they will buy right now.... keep reading

Every business needs three things: (1) a way to get its message to buyers; (2) a profitable product to sell; (3) back-end sales items.... keep reading

This is one of the continuing themes in the Jay Abraham Case Studies. The business owners testify to the power of referrals.... keep reading

This strategy was implemented by an employee of a pub in Holland. Why can't you implement it, too?... keep reading

A common mistake is to advertise in such a way that you attract customers who cause you grief or who don't spend enough. Don't.... keep reading

A referral used to recruit business operators is different from a referral from a customer. You had better pay for the referral.... keep reading

I would rather save time than money. The more time-heavy my investment is, the more ready I am to pay a premium for service.... keep reading

"Let the buyer beware!" This is good advice to buyers, but lousy advice to sellers. The correct principle for sellers is "Let the seller beware."... keep reading

Few things are more difficult and dangerous than re-positioning a product, let alone a company. But sometimes it pays off. Here is such a case.... keep reading

If you don't know the lifetime net value of the typical custimer, you will not know how much to spend to get that first sale.... keep reading

There are times to offer a discount. But it must not be offered in such a way that it reduces the buyer's perception of true value.... keep reading

This company increased its pool of job applicants by 50% in one step. Why didn't someone do this earlier? What should be obvious is rarely obvious.... keep reading

Any time you can get a 15% response rate to a marketing campaign, you have hit paydirt. Here is how one company did it.... keep reading

This is the most clever tactic I have ever read about getting your job application noticed. It costs about a penny extra. Genius!... keep reading