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Displaying Matches 1 thru 5 of 5 Found.  

The Most Important Piece of Equipment Any Marketer Can Own
Bob Bly

I learned this in 1977. It is still not understood. Here, one of America's direc-response top copy writers lets you in on the secret.... keep reading

Lying for Jesus -- It Pays Off Big Time!
Gary North

On April 18, 2007, I was sent the most flagrantly offensive promotion for a Christian product that I have seen in two decades. Never do something like this!... keep reading

The Heart of the Ad -- What I Learned from the Master Copywriter.
Gary North

I paid $5,000 for this tip in 1987. It was worth every penny.... keep reading

Perpetual Motion Machine #3,652. But This One Is Different: It Comes With a Business Model.
Gary North

I have spent my life reading about opportunities like this one. They never come true, of course. But I am always amazed by the marketing. This campaign is worth considering as a classic.... keep reading

A Classic "Reason Why" Classified Ad.
Gary North

Basic to any ad should be a reason why -- a reason why the product is worth the money, why it is a great deal. Omit this, and you weaken the ad. Here is a fine example of reason-why advertising.... keep reading

Displaying Matches 1 thru 5 of 5 Found  

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