Advertising continued
Displaying Matches 1 thru 4 of 4 Found.
Yes, I'll Buy an Amazon Fire, But Not Because of This Stupid Video
Rule #1 in high-tech firms: "Never let an engineer anywhere near the customers." There is a reason for this, as you will see.... keep reading
The Businessman Who Does Not Understand Direct-Response Advertising Will Have a Small Business and No Retirement
An announcement of guaranteed failure: "I know my business. I don't need to master advertising."... keep reading
How Direct-Response Advertisers Use Accurate Statistics to Sell Just About Anything
Ad copywriters learn these techniques early, or else go into another line of work.... keep reading
On Career Positioning at Age 70 Rather Than Age 25
I wrote an article on starting out at age 25. Now I write one on finishing up at age 70.... keep reading
Displaying Matches 1 thru 4 of 4 Found