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If you don't understand this, you will overpay.... keep reading

We know about the 400,000 graduates every year in engineering and software. The Chinese graduate just as many. They work dirt cheap. What are the implications of this for American manufacturing?... keep reading

Basic to any ad should be a reason why -- a reason why the product is worth the money, why it is a great deal. Omit this, and you weaken the ad. Here is a fine example of reason-why advertising.... keep reading

Begin with this presumption: "People aren't interested in me. They are interested in themselves." Now take a personal inventory.... keep reading

Taking a test drive the smart way.... keep reading

Every writer has tools of the trade. I use one that got taken off the market 20 years ago. But I located a pusher. Otherwise, it would be withdrawal time for me.... keep reading

It's all over but the burial of the corpse. This document shows why.... keep reading

I don't get excited about national politics, but if I did, I would promote this 10-point platform for political reform.... keep reading

This is an ominous report. It has received virtually no attention by the mainstream media.... keep reading

I have been speaking in front of large groups public since the summer of 1958 (Boys State). I started getting paid for speaking around 1965. I have learned a lot. I learned to avoid this.... keep reading

It's not just the sheer volume; it's the percentage increase in one month.... keep reading

If you are thinking of putting together a commercial CD-ROM of useful books, you need to find out if these books are still protected by copyright law. Find out how to do this.... keep reading