Marketing Case Studies continued

This company increased its pool of job applicants by 50% in one step. Why didn't someone do this earlier? What should be obvious is rarely obvious.... keep reading

Every business needs three things: (1) a way to get its message to buyers; (2) a profitable product to sell; (3) back-end sales items.... keep reading

Customers want to hang onto their money. A better deal may come along soon. Your job is to offer them a deal so good right now that they will buy right now.... keep reading

This is where I recommend that you begin. When you have read this, you are ready to maximize the value of my department, Marketing Case Studies.... keep reading

I can see why he wants to remain anonymous.... keep reading

I have prepared a course on marketing. It has 115 lessons, mostly quite short. They are based on an on-line gold mine: Jay Abraham's Case Studies.... keep reading

If you don't have an in-house mailing list, a lot of money is falling through your fingers.... keep reading

Your customer data base is a gold mine. You should be actively mining it. If you don't have a customer data base, start building it now.... keep reading

Follow-up is neglected by most low-ticket businesses. It seems like too much trouble. This is a mistake in most cases.... keep reading

Customers want to hang onto their money. A better deal may come along soon. Your job is to offer them a deal so good right now that they will buy right now.... keep reading

Every business needs three things: (1) a way to get its message to buyers; (2) a profitable product to sell; (3) back-end sales items.... keep reading

This is one of the continuing themes in the Jay Abraham Case Studies. The business owners testify to the power of referrals.... keep reading

This strategy was implemented by an employee of a pub in Holland. Why can't you implement it, too?... keep reading

A common mistake is to advertise in such a way that you attract customers who cause you grief or who don't spend enough. Don't.... keep reading

A referral used to recruit business operators is different from a referral from a customer. You had better pay for the referral.... keep reading

I would rather save time than money. The more time-heavy my investment is, the more ready I am to pay a premium for service.... keep reading