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Displaying Matches 13 thru 24 of 42 Found. FIRSTBACK NEXTLAST
A memorable Honda ad: the Rube Goldberg ad. But did the ad work? That is, did it sell more Hondas? Does it violate one of the fundamental rules of advertising? "Clever doesn't sell." If it did, was it worth the risk, and cost of running this ad?... keep reading
Dollar down, gold down, silver down, Dow Jones down.... keep reading
F. A. Hayek and Cornelius Van Til both told me this: "Don't be a perfectionist when you write a book." But they did not tell me how to escape this affliction. In 1994, I figured it out. It costs an extra three dollars per book title... keep reading
Here is a simple, sensible strategy to begin establishing a savings program that will let you retire in comfort if you stick to it.... keep reading
Rare is the businessman who takes steps to overcome this universal problem. In the newsletter business and subscription website business, we know it's a huge problem and we take specific steps to solve it. Imitate us.... keep reading
Perfectionism seems to be a blessing. It makes people take care in their work. But there are times when it can keep you from finishing. Here's how to know when to be less than perfect.... keep reading
I learned this lesson by studying the career of Akio Morita, who created Sony. This lesson has saved me a lot of grief. But it is very hard to honor.... keep reading
Why Germany? Why now? Here is a story that has not reached the American press. The author is a specialist in international investing.... keep reading
What used to be the norm in rural America is beginning to appear again: multiple generations under one roof. This tends to put a floor under the price of housing. Is this really a major trend?... keep reading
If you are a small-business owner, don't make this mistake. It could cost you everything. It could also open you up to a huge lawsuit.... keep reading
Hardly anyone thinks of the possibility that his child may die before he does. In all societies prior to 1930, sons took care of aged parents. A dead son was a disaster for aged parents. It still can be. Here is a solution.... keep reading
An 80-year-old man has lost his freedom because Manitoba's chief psychiatrist unilaterally determined that the man and his family cannot care for him. The man protested, to no avail. Now the State charges him for its supervision of his life.... keep reading
Displaying Matches 13 thru 24 of 42 Found FIRSTBACK NEXTLAST