Marketing Case Studies continued

Get rid of the golden manicles for the sake of a legitimate shot at the gold mine.... keep reading

Ignore this aspect of generating sales, and you are walking away from a stream of free money.... keep reading

This story comes from a big business that had hit a brick wall: flat sales on an old product. Here is how the newly hired marketing manager solved it.... keep reading

Some things must be done with subtlety. This is one of them.... keep reading

The simplicity of this tactic is deceptive. Hardly anyone untrained in direct marketing would have thought of it.... keep reading

There is no silver bullet. One size doesn't fit all. But this man put together a five-point program to increase sales.... keep reading

This is easier said than done, but here is a way to do it. Well, it's one way that was made illegal. But it's worth reading anyway.... keep reading

All that great ad copy will fall flat if the recipient doesn't oipen the envelope (a great reason for a postcard). Here's a unique solution.... keep reading

It's not just that e-mail is cheap. It's also that you can track your results. You can then revise your strategy and content.... keep reading

Mailing a poscard is cheap compared with mailing a letter. Furthermore, it will probably get read -- no envelope to open.... keep reading

When your customers are hesitant to provide you with referrals, he's a way to get around their resistance.... keep reading

First, you must identify the service that you are uniquely able to provide. Ask the following 8 questions. Then get them answered.... keep reading

Here is the story of the young owner of a niche business: gymnastics. Guess what local business proved to be his bonanza.... keep reading

It is incredible how many businesses have no in-house e-mail list. This gives you an opportunity to get ahead and stay ahead.... keep reading

If you spend money on advertising, you had better advertise that which generates the most revenue. Do you know what this is?... keep reading

This man applied three important marketing principles in the recession of 2001. He applied them to his customer data base. You had better have one.... keep reading