Advertising continued

Here is a classic case of a business failure. Management did it. Don't you do it.... keep reading

There has never been a success manual to match Solomon's Book of Proverbs. In Chapter 1, we see the rules of direct-response advertising in action.... keep reading

You don't need a camcorder to produce a powerful ad, training video, or memorable video photo album, which includes your narrative, music, or other audio effects. Download this free, easy-to-use program.... keep reading

This failing is universal. You must overcome it -- in your business, your job, and your calling. You probably don't want to change. Here are two horror stories of change-resistant firms.... keep reading

A Yellow Pages ad requires you to be very specific about the benefits offered. How would you write such an ad for yourself? If you don't know, you are skating on thin ice.... keep reading

I don't know if they sell the product, but I remember the product.... keep reading

I ran a tax-exempt charitable trust from 1977 until 2001, when I decided to shut it down and give away the assets worth half a million dollars. Here are some basic rules.... keep reading

If you're going to steal, steal from the best. "That's why they call it copy writing."... keep reading

The really good free stuff is in PDF format. Here's a little-known Google command that lets you find a ton of goodies.... keep reading

I copied another man's technique. It worked. Then I developed it.... keep reading

There is great hostility to advertising in intellectual circles -- except political advertising, of course. Here's why the critics are wrong.... keep reading

Here is a product to buy (cheap) and a promotional model to copy. They don't call it copywriting for nothing!... keep reading

Your business needs something like this. So does every product or service you sell. Yet it need not cost much to create a video like this.... keep reading

I learned this in 1977. It is still not understood. Here, one of America's direc-response top copy writers lets you in on the secret.... keep reading

On April 18, 2007, I was sent the most flagrantly offensive promotion for a Christian product that I have seen in two decades. Never do something like this!... keep reading

I paid $5,000 for this tip in 1987. It was worth every penny.... keep reading