Advertising continued

The key is to get him to contact you first. (You had better not have screeners.)... keep reading

Rule #1 in high-tech firms: "Never let an engineer anywhere near the customers." There is a reason for this, as you will see.... keep reading

An announcement of guaranteed failure: "I know my business. I don't need to master advertising."... keep reading

Ad copywriters learn these techniques early, or else go into another line of work.... keep reading

I wrote an article on starting out at age 25. Now I write one on finishing up at age 70.... keep reading

No other ad comes close. This is the finest example of what not to do that I have ever seen.... keep reading

A site member is being asked to do more work for free. Site members are offering advice on how to get more money. Here is my advice. Make a list; check it twice.... keep reading

A lawyer wants to provide hourly services to the middle class, but $250 is too high. He can do this for $75. But should he? Yes. Here's how.... keep reading

I want to see the full video. Here is the trailer. (Why do we call them "trailers"?) It points to a conformation of what I pointed to in 2005.... keep reading

Close, but no cigar! I hate to see this.... keep reading

I will be starting a new daily eletter next month. You will be able to subscribe for free. It needs a USP. Can you beat mine?... keep reading

If you use your Google+ account the wrong way, it can backfire.... keep reading

So, you want to sell more stuff. Here's a good rule for one-on-one presentations.... keep reading

I should have figured this oiy three years ago. I am alow learner.... keep reading

Sell to people who want to buy what you are selling. This man did.... keep reading

A site member has a problem. It's a lot bigger than he thinks. If I can solve it, I can solve yours, too.... keep reading