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The fundamentals of direct-response advertising are perfect for YouTube. The people who understand YouTube don't understand marketing, and vice versa -- except for Bill Myers.... keep reading
The addiction to subsidies will continue for as long as the junk can still get them.... keep reading
This is a real-world challenge that might earn you $1,000. Write an outline for a YouTube ad. Practice it on-screen several times. Then, if you're adventurous, record it with Camtasia Studio (free). Post it on YouTube. Send me the link.... keep reading
The guru of guerrilla video shows you how to get started using the free Camtasia Studio 3.0 program to create powerful, effective YouTube videos.... keep reading
Here is the inescapable reality: people are lazy. Don't make them work hard to do what you suggest, especially send you money.... keep reading
It's one thing to lose money on bad deals. It's another to go to jail. The great subprime mess has just moved to stage two. Banks will tighten lending standards like crazy now.... keep reading
Some readers still may not believe that recession is coming. The stock market is not falling. The experts say "slow growth -- no recession." This economist begs to differ. Here, I analyze his forecast.... keep reading
Remember Robert Allen's book, "Nothing Down"? It was a big seller in the 1980's. Then the strategy fell out of favor. It is going to return. Here's how to make it work for you.... keep reading
Here is the essence of the matter. When you understand this, you will understand what is likely to happen next.... keep reading
It is amusing to see the print-based managers desperately trying to survive by turning over everything to computer programmers. They are doomed. Here's what happens when programmers take control.... keep reading
Oh, baby.... keep reading
I am not a great believer in charts. But mainstream fund investors will be tempted to take this seriously.... keep reading
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