Latest Articles continued

A memorable Honda ad: the Rube Goldberg ad. But did the ad work? That is, did it sell more Hondas? Does it violate one of the fundamental rules of advertising? "Clever doesn't sell." If it did, was it worth the risk, and cost of running this ad?... keep reading

Dollar down, gold down, silver down, Dow Jones down.... keep reading

Rare is the businessman who takes steps to overcome this universal problem. In the newsletter business and subscription website business, we know it's a huge problem and we take specific steps to solve it. Imitate us.... keep reading

Perfectionism seems to be a blessing. It makes people take care in their work. But there are times when it can keep you from finishing. Here's how to know when to be less than perfect.... keep reading

I learned this lesson by studying the career of Akio Morita, who created Sony. This lesson has saved me a lot of grief. But it is very hard to honor.... keep reading

What used to be the norm in rural America is beginning to appear again: multiple generations under one roof. This tends to put a floor under the price of housing. Is this really a major trend?... keep reading

If you are a small-business owner, don't make this mistake. It could cost you everything. It could also open you up to a huge lawsuit.... keep reading

Hardly anyone thinks of the possibility that his child may die before he does. In all societies prior to 1930, sons took care of aged parents. A dead son was a disaster for aged parents. It still can be. Here is a solution.... keep reading

An 80-year-old man has lost his freedom because Manitoba's chief psychiatrist unilaterally determined that the man and his family cannot care for him. The man protested, to no avail. Now the State charges him for its supervision of his life.... keep reading

Gold is still moving inversely to the dollar's move against foreign currencies. This has been the pattern for many months. What's next?... keep reading

New technologies let amateurs produce professional-looking videos. The entry costs are low: under $1,000. With these tools and techniques, you can jump-start a side business or strengthen an old one. Google now lets you earn money with your videos.... keep reading

Is today's gold customer different from his counterpart 40 years ago? Here is the scoop from the owner of Camino Coin Company of Burlingame, California -- a survivor in a tough cottage industry.... keep reading

Assuming that you have not just been fired, the following rule of career advancement should always be regarded as unbreakable. Yet most men break it -- maybe more than once in their careers.... keep reading

In 1941, Bob Hope made a discovery which launched his career into the stratosphere. He had been a star. This made him a super-star . . . this, plus one additional fact: World War II. He saw an opportunity where no one else ever had. This is the goal of every entrepreneur.... keep reading

China is now graduating over 450,000 scientists and engineers each year. India is not far behind. These people work for 20% of what comparably trained Americans are paid. If you are in their path, you had better get out of the way. Fast.... keep reading

If you could get one piece of information before the bargaining begins, what would you choose? See if you agree with what I would choose.... keep reading