More Headlines continued

It is incredible how ineffective most Yellow Pages ads are. It is obvious that businessmen who pay for them do not track their ads' response. If they did, they would stop paying or else hire a direct-resoonse ad agency.... keep reading

Rare is the business card that generates any business. This locksmith re-designed his marketing strategy by re-designing his business card. It worked.... keep reading

This story comes from a specialist who helps clients get jobs. He tried something so utterly bizarre and so utterly simple that he correctly regards it as a breakthrough.... keep reading

An out-of-work Australian finds a sure-fire way to land a job in Britain by adopting some simple principles of direct-response marketing... keep reading

A burned out pharmacist gets fired up, starts over, hikes prices (that's right), and makes a bundle. If he had understand marketing from day one, he would be a very rich man.... keep reading

Increase your likelihood of success. Reduce your risk of failure. Pick the right business to get into. Then commit time to it on a part-time basis until demand makes it a viable full-time operation.... keep reading