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This company increased its pool of job applicants by 50% in one step. Why didn't someone do this earlier? What should be obvious is rarely obvious.... keep reading
Any time you can get a 15% response rate to a marketing campaign, you have hit paydirt. Here is how one company did it.... keep reading
This is the most clever tactic I have ever read about getting your job application noticed. It costs about a penny extra. Genius!... keep reading
Get rid of the golden manicles for the sake of a legitimate shot at the gold mine.... keep reading
Ignore this aspect of generating sales, and you are walking away from a stream of free money.... keep reading
This story comes from a big business that had hit a brick wall: flat sales on an old product. Here is how the newly hired marketing manager solved it.... keep reading
Some things must be done with subtlety. This is one of them.... keep reading
The simplicity of this tactic is deceptive. Hardly anyone untrained in direct marketing would have thought of it.... keep reading
There is no silver bullet. One size doesn't fit all. But this man put together a five-point program to increase sales.... keep reading
This is easier said than done, but here is a way to do it. Well, it's one way that was made illegal. But it's worth reading anyway.... keep reading
All that great ad copy will fall flat if the recipient doesn't oipen the envelope (a great reason for a postcard). Here's a unique solution.... keep reading
It's not just that e-mail is cheap. It's also that you can track your results. You can then revise your strategy and content.... keep reading
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