Latest Articles continued

Basic to any ad should be a reason why -- a reason why the product is worth the money, why it is a great deal. Omit this, and you weaken the ad. Here is a fine example of reason-why advertising.... keep reading

Begin with this presumption: "People aren't interested in me. They are interested in themselves." Now take a personal inventory.... keep reading

Taking a test drive the smart way.... keep reading

Every writer has tools of the trade. I use one that got taken off the market 20 years ago. But I located a pusher. Otherwise, it would be withdrawal time for me.... keep reading

It's all over but the burial of the corpse. This document shows why.... keep reading

I don't get excited about national politics, but if I did, I would promote this 10-point platform for political reform.... keep reading

This is an ominous report. It has received virtually no attention by the mainstream media.... keep reading

I have been speaking in front of large groups public since the summer of 1958 (Boys State). I started getting paid for speaking around 1965. I have learned a lot. I learned to avoid this.... keep reading

It's not just the sheer volume; it's the percentage increase in one month.... keep reading

If you are thinking of putting together a commercial CD-ROM of useful books, you need to find out if these books are still protected by copyright law. Find out how to do this.... keep reading

I cannot believe that everyone hasn't figured this out, but they haven't. Here is a case study of failure.... keep reading

This is evidence of growing public interest in foreign currencies. Here is why this is important for investors.... keep reading

C. Fred Bergsten is one of the most important economic advisors around. He is a Council of Foreign Relations honcho. And, like all other honchos, he isn't minding the store. Too busy. Too important. Munchkins take care of the details. Like this.... keep reading

Iran has just made the same strategic mistake that Saddam made in September, 2000. It cost him his life.... keep reading

When the bad news hits, nobody tells the webmaster. He's looking for a new job. So, the old pages stay up. Have some fun! Review what a great company it was!... keep reading

I have followed Simmons for seven years. He has made a career out of following oil production. His warning is credible. What about the timetable?... keep reading