Marketing Case Studies continued

Mailing a poscard is cheap compared with mailing a letter. Furthermore, it will probably get read -- no envelope to open.... keep reading

When your customers are hesitant to provide you with referrals, he's a way to get around their resistance.... keep reading

First, you must identify the service that you are uniquely able to provide. Ask the following 8 questions. Then get them answered.... keep reading

Here is the story of the young owner of a niche business: gymnastics. Guess what local business proved to be his bonanza.... keep reading

It is incredible how many businesses have no in-house e-mail list. This gives you an opportunity to get ahead and stay ahead.... keep reading

If you spend money on advertising, you had better advertise that which generates the most revenue. Do you know what this is?... keep reading

This man applied three important marketing principles in the recession of 2001. He applied them to his customer data base. You had better have one.... keep reading

There is a proper strategy for generating referrals that generate business. This engineering consultant discovered it.... keep reading

"Buy from the best." How do you persuade buyers that you really are the best? Don't sell a commodity. Now find out what this means.... keep reading

When things are slow, pay attention to your customer data base. Get old customers to buy something. Here's how.... keep reading

The best way to get is to give. If what you give away is valuable, recipients conclude: "What he sells must really be valuable."... keep reading

If you want to sell something, bring a lot of buyers together in one place. Get someone else to pay for this.... keep reading

There is nothing like a person's name to grab his attention. He also worries about his business. Tap into this concern.... keep reading

Buy low. This man bought the company he worked for in 2000. Then he ran one ad. The business is now a cash cow. Go and do thou likewise.... keep reading

It costs a lot of money to get someone to buy the first time. If you let him get away, you are thowing away money. Here's how to keep him.... keep reading

Learn from what the owner of a tire store in South America learned: these marketing principles are universal.... keep reading