Advertising continued

This technique is obvious, but hardly anyone uses it.... keep reading

The ad writers earned their keep with this one. It's a good teaching example.... keep reading

This is not obvious to a lot of sellers. You should never forget it if you sell to the general public, or if your company does.... keep reading

This is a great ad. I did not write it. It is a great product. I do not sell it. This is what you need in a recession. I offer it as a service to subscribers.... keep reading

These people paid a lot of money to some ad agency. They got their money's worth. Brilliant!... keep reading

Their mistake is your opportunity. Take it.... keep reading

This case study will go into the book of poor positioning.... keep reading

Here is a how-to video on how to create a screencast. A screencast is a video of anything on your screen.... keep reading

YouTube is a great way to post on-line ads, which can then be posted to your Website or blog site.... keep reading

Useless words that convey no information are standard in most corporate ads and press releases. Here are two dozen of them. Avoid them. Here's how.... keep reading

An international company ran these ads in Great Britain. I don't think Americans are ready.... keep reading

This master of direct mail gives 8 rules of success. I have used variations of several of them. They work... keep reading

This man shot himself in the foot because he failed to understand digital marketing. He sells on the Web, and he is 8 years behind the curve.... keep reading

This was part of a series. It made a point.... keep reading

This creative ebook, which is free, offers Ron Paul's campaign as a case study in marketing. This is a good "how-to" guide.... keep reading

This is the wave of the future.... keep reading