Marketing Case Studies continued

Nothing says that you should keep your client base. A lot says that you shouldn't. Here is a case study.... keep reading

Forced by short-sighted management (typical) to scrounge around, this entrepreneur hit paydirt: the barter strategy.... keep reading

Doubling sales in one year sounds like a miracle. Not according to this niche market businessman, who just sold his business.... keep reading

An arrogant producer insists on selling what he has to sell. A profit-seeking producer sells what customers want to buy. Find out.... keep reading

If your business mandates cold calling, get into another line of work. But if you're stubborn, follow this man's lead.... keep reading

Abraham Case Study #268 is not a success story. It is a frustration story. I include it because I assume that some of you have suffered this same frustration. The individual is not a business ow... keep reading

Never forget this rule: Most systems are run by dorks. The pointy-haired manager in Dilbert is in charge everywhere. Here's how one of them lost.... keep reading

Things don't take care of themsrelves. This includes business. Don't wait for testimonials. Encourage Them. Herew's how.... keep reading

If you don't know how to write a good sales letter, you can't write a good job application. This Turkish engineer learned how.... keep reading

This may seem obvious, but very few businesses systematically test to find out what is working. This one did.... keep reading

You don't have to be pre-eminent when you adopt Jay Abraham's strategy of pre-eminence. But if you implement it, you will become pre-eminent.... keep reading

Here is a niche market in an industry not populated by MBAs. Jay Abraham's techniques work as well here as they do anywhere else.... keep reading

This consultant adopted Jay Abraham's principle of pre-eminence, with spectacular results.... keep reading

If you can get more sales per advertising dollar, you're ahead. Here are two ways to do this.... keep reading

Basically, this is what Jay Abraham did when he posted 300 testimials on-line. You might even call this department a referral.... keep reading

A large company in decline finally figures out what needs to be done: increase sales!... keep reading