Marketing Case Studies continued

Displaying Matches 49 thru 64 of 121 Found.  FIRSTBACK NEXTLAST

#43: Mac Ross's Theory of Two Ways to Sell. I Have Found No Exceptions.
Gary North

Once I got these two strategies into my head, I found I could sell anything.... keep reading

#44: Eliminate the Tire-Kickers for Fun and Profit.

Tire-kickers are people who aren't going to buy but who love to waste your time. Here is a way to reduce their number in your life.... keep reading

#45: It Is Time to Sit Down and Write an Ad for your Product.
Gary North

The proof of your understanding of Jay Abraham's markering program is the ad you will write. Are you ready? If not, why not?... keep reading

#46: Marketing My Way: Shotgun, Rifle, and Scope

This is a 3-step system of marketing. You must identify the customer with the hot button you know how to press. Here's how.... keep reading

#47: Even When You Lose, You Get Valuable Information. Someone Will Buy This Information.
Gary North

This is a case study of how to turn a lemon into lemonade, time after time. You must identify a buyer of lemons.... keep reading

#48: Re-activate Customers in Your Data Base. (You Do Have a Data Base, Right?)
Gary North

Just because someone has not bought anything from you in a long time need not mean that the buyer is uninterested. You may be the problem.... keep reading

#49: Barter Wholesale for Wholesale.
Gary North

Time, effort, and skill can be substituted for money. They are in fact more important than money. If you have them, you can make money.... keep reading

#50: Honoring Pareto's 20/80 Law: "Fire" a Bunch of Your Clients.
Gary North

Nothing says that you should keep your client base. A lot says that you shouldn't. Here is a case study.... keep reading

#51: If You Have Little Money, Try Barter.
Gary North

Forced by short-sighted management (typical) to scrounge around, this entrepreneur hit paydirt: the barter strategy.... keep reading

#52: Three Steps to Make a Small Business Big Enough to be Bought by a Big Business
Gary North

Doubling sales in one year sounds like a miracle. Not according to this niche market businessman, who just sold his business.... keep reading

#53: Find Out What Customers Want. Sell It to Them. Simple, but Hardly Anyone Does This.
Gary North

An arrogant producer insists on selling what he has to sell. A profit-seeking producer sells what customers want to buy. Find out.... keep reading

#54: How to Make Cold Calls More Cost-Effective
Gary North

If your business mandates cold calling, get into another line of work. But if you're stubborn, follow this man's lead.... keep reading

#55: Customer Service Is a Rare Commodity
Gary North

Abraham Case Study #268 is not a success story. It is a frustration story. I include it because I assume that some of you have suffered this same frustration. The individual is not a business ow... keep reading

#56: Find Out What Your Customers Really Care About. Then Provide It.
Gary North

Never forget this rule: Most systems are run by dorks. The pointy-haired manager in Dilbert is in charge everywhere. Here's how one of them lost.... keep reading

#57: Gather Testimonials Systematically.
Gary North

Things don't take care of themsrelves. This includes business. Don't wait for testimonials. Encourage Them. Herew's how.... keep reading

#58: A Job Application Is a Sales Letter. Write a Good One.
Gary North

If you don't know how to write a good sales letter, you can't write a good job application. This Turkish engineer learned how.... keep reading

Displaying Matches 49 thru 64 of 121 Found FIRSTBACK NEXTLAST

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