Advertising continued

Displaying Matches 609 thru 624 of 624 Found.  FIRSTBACK

The Most Important Piece of Equipment Any Marketer Can Own
Bob Bly

I learned this in 1977. It is still not understood. Here, one of America's direc-response top copy writers lets you in on the secret.... keep reading

Lying for Jesus -- It Pays Off Big Time!
Gary North

On April 18, 2007, I was sent the most flagrantly offensive promotion for a Christian product that I have seen in two decades. Never do something like this!... keep reading

The Heart of the Ad -- What I Learned from the Master Copywriter.
Gary North

I paid $5,000 for this tip in 1987. It was worth every penny.... keep reading

Perpetual Motion Machine #3,652. But This One Is Different: It Comes With a Business Model.
Gary North

I have spent my life reading about opportunities like this one. They never come true, of course. But I am always amazed by the marketing. This campaign is worth considering as a classic.... keep reading

A Classic "Reason Why" Classified Ad.
Gary North

Basic to any ad should be a reason why -- a reason why the product is worth the money, why it is a great deal. Omit this, and you weaken the ad. Here is a fine example of reason-why advertising.... keep reading

How to Find, Evaluate, and Hire a Copywriter
Gary North

The best way is to find out what works for a copywriter who is seeking work.... keep reading

If You Plan to Use a DVD or YouTube Marketing Strategy, You Had Better Do This Within 30 Days.
Gary North

This opportunity will close within 30 days. Take action now.... keep reading

The SnipURL Strategy
Gary North

Here is how I used snipurl.com before my site's software was updated to allow me to create my own short URLs.... keep reading

Why the Encyclopedia Britannica Cannot Compete with Wiki -- An Example of Incompetent Marketing
Gary North

What you are about to read is so common on the web that it is nothing new. Yet every time I find something like this, I marvel. From top to bottom, these folks have created a whoopie cushion for themselves, for all the world to enjoy.... keep reading

When You Need to Hire a First-Rate Copywriter, How Much Should You Pay?
Gary North

As a businessman, you don't want to pay too much. If you're a copywriter, how much should you charge? Either way, you can find out here.... keep reading

The First Step in Any Marketing Plan
Gary North

If you get this wrong, you will lose money. You may also undermine your sense of satisfaction with your business.... keep reading

Rules of the Trade: The Three-Part Structure of an Effective Advertisement
Gary North

A well-crafted ad has three parts. Most ad writers are unaware of this., They do instinctively what I do self-consciously.... keep reading

Rules of the Trade: The Logic of an Ad
Gary North

The logic of an ad is not what you think.... keep reading

Rules of the Trade: Persuasion's Limits
Gary North

Break this rule, and you will go bankrupt.... keep reading

The Case for College . . . If You Choose the Correct Approach
Gary North

Is college really worth the money? It depends on whether you pay wholesale or retail.... keep reading

Image Advertising is Becoming Too Costly Even for Proctor & Gamble.
Michael Masterson

Michael Masterson, the marketing master teacher, tells of big changes at P&G, a multi-billion dollar firm. It is increasing its commitment to direct-response advertising.... keep reading

Displaying Matches 609 thru 624 of 624 Found FIRSTBACK 

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