Business Start-Up continued

Invisibility is a great advantage. Sell a product that is universal, ignored until you need it, and is not considered important enough to regulate.... keep reading

The devil is in the datails. Pay attention to the details.... keep reading

As fuel costs rise, and as home prices keep young people as renters in cities, the out-migration is beginning. This is why home prices in the bubble areas have peaked. There is employment at home.... keep reading

The old adage is: "If you fail to plan, you plan to fail." But what are the most important things to plan. This list is better than most.... keep reading

The old adage is: "If you fail to plan, you plan to fail." But what are the most important things to plan. This list is better than most.... keep reading

A bachelor's degree in the humanities or social sciences? Not if you want a good job with fringe benefits. As for those who start a business, here is where you want to be. Say the secret word.... keep reading

These materials will save you a lot of grief if you are in business.... keep reading

"Bad news sells." So the news media experts have always said. "If it bleeds, it leads." Here is an exception: a website devoted exclusively to good news. Here is a true business success story. The site has come out of nowhere. It will make a bundle.... keep reading

I wish this principle were not true, but it is. Don't ignore it.... keep reading

In The Millionaire Next Door, we learn how 80% of America's millionaires became millionaires: a family business. This is the way to wealth. Start here.... keep reading

The odds are against you when you invest in high-tech stocks. The technicians are central in such companies. Consumers aren't. Here is a test. If the documentation isn't crystal clear -- in English, not techie -- don't invest.... keep reading

Paralysis is the killer. Successful people are noted for their ability to rebound rapidly and try something new. Eventually, something hits big.... keep reading

Most people prefer to follow. Don't start a business if you are one of these people. What else does it take? Gind out here.... keep reading

The mania of the dot-coms pointrs to the blindness engendered by greed. The dot-coms will never come back. Now, what about the U.S. stock market? Why will the Dow go to 36,000? The mania-mongers have a lot of explaining to do.... keep reading

The businessmen who steals will eventually fail. But there are many ways to steal. Some of them appear morally justified. If you do the following, you are a thief. You may not recognize it, however. It's time you recognized this practice for what it is.... keep reading

You should write your own advertising copy because no one knows your product's story better than you do. No one is more enthusiastic about it than you are. Here are the basics of copywriting.... keep reading