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Displaying Matches 85 thru 96 of 127 Found.  FIRSTBACK NEXTLAST

#56: Find Out What Your Customers Really Care About. Then Provide It.
Gary North

Never forget this rule: Most systems are run by dorks. The pointy-haired manager in Dilbert is in charge everywhere. Here's how one of them lost.... keep reading

#57: Gather Testimonials Systematically.
Gary North

Things don't take care of themsrelves. This includes business. Don't wait for testimonials. Encourage Them. Herew's how.... keep reading

#58: A Job Application Is a Sales Letter. Write a Good One.
Gary North

If you don't know how to write a good sales letter, you can't write a good job application. This Turkish engineer learned how.... keep reading

#59: Find Out What Works and Do More of It.
Gary North

This may seem obvious, but very few businesses systematically test to find out what is working. This one did.... keep reading

#60: The Strategy of Pre-eminence in a Decidedly Unrenowned Advertising Agency
Gary North

You don't have to be pre-eminent when you adopt Jay Abraham's strategy of pre-eminence. But if you implement it, you will become pre-eminent.... keep reading

#61: How a Crankshaft-Grinding Business Got Cranking
Gary North

Here is a niche market in an industry not populated by MBAs. Jay Abraham's techniques work as well here as they do anywhere else.... keep reading

#62: The Principle of Pre-eminence in Action
Gary North

This consultant adopted Jay Abraham's principle of pre-eminence, with spectacular results.... keep reading

#63: Generate Repeat Business and Make More Sales Offers
Gary North

If you can get more sales per advertising dollar, you're ahead. Here are two ways to do this.... keep reading

#64: Testimonials and Referrals
Gary North

Basically, this is what Jay Abraham did when he posted 300 testimials on-line. You might even call this department a referral.... keep reading

#65: Sell Once. Then Sell Again.
Gary North

A large company in decline finally figures out what needs to be done: increase sales!... keep reading

#66: A Simple Test to Determine if You're Out of the Loop in Marketing: The In-House Mailing List
Gary North

I regard this as the test of tests. If you have not done this, you are 20 years behind the curve.... keep reading

#67: Referrals by Coupon: An Old Technique That Still Works
Gary North

Here is a mom & pop business that successfully implemented a technique pioneered by big business three generations ago.... keep reading

Displaying Matches 85 thru 96 of 127 Found FIRSTBACK NEXTLAST

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