Marketing Case Studies continued

Here is a mistake that we newsletter publishers rarely make. The world has only begun to catch on with the advent of the Web.... keep reading

High-ticket items usually require personal contacts. Here is how to make these contacts pay off before and after the sale.... keep reading

This engineering company was missing "the obvious," as most engineering firms do. In fact, most companies miss this one.... keep reading

If you can identify what consumers want to buy, you can get rich. Here is a neglected market research strategy to find out.... keep reading

Don't make the mistake that this software development company did. They priced their product too low.... keep reading

It's not just tire-kicking customers who will eat up your time. It;s also certain employees. Here's how one man stopped it.... keep reading

This strategy is neglected by 99% of local retailers, which gives you a tremendous opportunity. Take it. . . .... keep reading

Here is a barrier to entry that will keep out 80% of your competitors. Can you get through it? Yes. But will you. . . . ?... keep reading

Here is the way to get started. Make money while learning the basics of marketing.... keep reading

This man is cleaning up in the house-cleaning industry: an open-entry, highly competitive cottage industry. Here's how. . . .... keep reading

Here is another strategy to screen out tire-kickers who waste your time.... keep reading

Don't make the mistake of targeting the kinds of clients you should be getting rid of.... keep reading

The business card is a familiar to most people. They rarely generate new business. That's because they are designed wrong. This locksmith unlocked the secret of a powerful business card.... keep reading

If you can tell your story in a way that the reader sees benefits for himself, he will send you money.... keep reading

Retailers initially said this guy was nuts. There was no way that anyone would pay big bucks for 3 sticks of firewood. Wrong!... keep reading

How a change in a headline made this man's career change a piece of cake... keep reading